Uncover the Best of BC Wine Country at the BC Wine Information Centre in Penticton

If you’re planning a trip to explore the Okanagan wineries, there’s one spot you don’t want to miss before you hit the vineyards: the BC Wine Information Centre in Penticton. Whether you’re a seasoned wine lover or just starting to discover BC wine, this place offers a unique way to get a feel for the region’s offerings and plan your wine touring adventure. It’s more than just a store—it’s a centre where you can learn, taste, get your favourite BC wine, and get insider tips that will make your trip smoother and more enjoyable.

The Largest BC Wine Retail Store You’ll Find

The BC Wine Information Centre stands out because it’s BC’s largest retail store dedicated entirely to BC wine. They carry over 1,000 different wines from more than 170 BC wineries. That means you get a broad snapshot of what the region has to offer all in one place. If you’re short on time or can’t visit every winery on your list, you can still find many of those wines here.

This variety makes it easy to discover new favourites before you visit the vineyards or to pick up bottles you loved during your wine touring. The selection covers everything from well-known wineries to smaller, boutique producers you might not hear about otherwise.

Helpful Staff Who Know Their Stuff

One of the best reasons to stop by the BC Wine Information Centre is the knowledgeable staff. They genuinely enjoy helping visitors find wines that suit their tastes. When you tell them what you like, they can recommend wineries to visit, suggest great lunch spots nearby, and even point out scenic routes and hidden gems around Penticton.

For example, if you mention you enjoy crisp whites or bold reds, they might suggest a winery known for that style and share tips on the best time to visit or what to pair with your tasting. Their local insights can turn a good trip into a great one.

Complimentary Tastings to Try Before You Buy

Throughout the wine touring season, the centre hosts complimentary winery tastings. This is a fantastic way to sample a variety of BC wines without committing to a full winery visit right away. It’s also a chance to chat with winery reps who often come by to pour their wines and share stories about their vineyards.

These tastings help you narrow down your favourites and plan your winery stops more effectively. Plus, it’s a relaxed way to enjoy BC wine culture without the crowds.

Join the Wine Club to Keep Exploring

If you find yourself falling in love with BC wine during your visit, the BC Wine Information Centre offers a Wine Club that’s worth checking out. Members receive regular shipments of carefully selected wines, often including limited releases and new discoveries. It’s a great way to keep exploring the region’s wines long after your trip ends.

The Wine Club is your Wine Club—be as picky as you like: only reds, only whites, a specific grape varietal, select wineries, certain regions…the list goes on, it’s built around what you actually enjoy drinking.

Nearby Attractions Make It an Easy Stop

The centre’s location in Penticton makes it a convenient stop before or after exploring the area. Right across the street is Crow’s Nest Bakery, a local favourite for fresh bread and pastries—perfect for grabbing a snack or lunch for your winery day.

Close by is the South Okanagan Events Centre (SOEC), which hosts concerts, sports, and community events. Whether you’re catching a show or just passing through, the BC Wine Information Centre fits easily into your plans.

Tips for Planning Your Wine Touring in Penticton

• Start at the BC Wine Information Centre: Get a feel for the wines, ask questions, and pick up maps or brochures.

• Plan your route: Use staff recommendations to choose wineries that match your taste and schedule.

• Pack a picnic: Grab something from Crow’s Nest Bakery to enjoy at a winery or scenic spot.

• Take your time: The Okanagan wineries each have their own vibe—don’t rush through them.

• Join the Wine Club: If you want to keep tasting BC wines after your trip, this is a great way to do it.

  
  

Things to Do in Penticton Beyond Wine

While wine touring is a highlight, Penticton offers plenty more to explore. Consider visiting the nearby beaches on Okanagan Lake, hiking the Kettle Valley Rail Trail, or checking out local farmers’ markets. The BC Wine Information Centre staff can also point you toward these activities, helping you build a well-rounded itinerary.